This is the legacy website design UI for Stripe during the 2016-2018 period where I was hired as a consultant for the fintech company.
As a remote product development consultant for Stripe, my role centered on improving the website's user interface (UI) to enhance the customer experience. I started by analyzing Stripe's existing website design and navigation patterns, identifying pain points through user feedback and competitive analysis. Collaborating with the product and design teams, I generated concepts for a cleaner, more intuitive UI, including simplified navigation, clearer information architecture, and responsive design for mobile devices. I then coordinated with engineers to implement these improvements, ensuring seamless integration with Stripe's backend systems. After extensive usability testing to confirm ease of use, I worked on refining the design based on feedback. My focus was on making the UI visually appealing, easy to navigate, and efficient, with the ultimate goal of improving customer satisfaction and retention. Post-launch, I continued to monitor website analytics and gather user feedback to guide future UI enhancements.
As a remote product development consultant for Stripe, my work on improving the website's user interface (UI) led to significant outcomes. The revamped UI featured simplified navigation, streamlined information architecture, and enhanced visual design, resulting in a more intuitive and visually appealing experience. These changes made the website easier to use across devices, reducing customer confusion and increasing user engagement. The introduction of new features and interactive elements provided a more personalized experience, contributing to higher website traffic and longer session durations. Overall, these improvements supported Stripe's growth goals by enhancing customer satisfaction and boosting conversion rates.
