Tratta is a B2B Debt Collection Platform created for collectors and companies who as access to payment management, it has also functions for individual users in managing their debts.
Tratta introduced a new product named Collect, designed to streamline personal debt resolution. Unfortunately, its intricate design and difficult navigation often led to user dissatisfaction. This resulted in persistent complaints and a decrease in revenue. It was at this point that the Tratta team sought my assistance.
I undertook a significant project involving a complete overhaul of the existing customer portal and the development of an entirely new digital platform tailored for collectors and payment organizations. Additionally, I crafted a distinctive marketing website and developed a striking brand identity for Tratta. Throughout this project, my primary emphasis was on simplicity and customization, with the goal of enhancing productivity across both platforms and opening up new revenue possibilities for Tratta.
I introduced a personalized "Customers" section within the Console, allowing collectors to effectively manage individuals who settle their debts via Collect. This feature provides collectors with straightforward access to account information, in-depth transaction details, and the ability to offer tailored payment solutions for specific cases.
A key goal of mine was to simplify operations and enhance productivity for users of the Console. To achieve this, we implemented highly customizable settings. These settings empower collectors to adjust the platform according to their own workflows and preferences. For example, collectors have the flexibility to modify settings to control the features that their customers see on the Collect platform, such as special promotions, discounts, and more.
To promote Tratta's services and broaden their audience, We. embarked on developing a comprehensive marketing website from scratch. We managed the entire process, from the design phase to Webflow development, to guarantee a visually appealing and fluid online presence. However, our involvement didn’t end with the launch. We maintained an ongoing partnership through regular maintenance, robust analytics integration, and continual improvements to the user experience.
In the realm of branding, differentiation is crucial. When I collaborated with Tratta, our goal was to establish a brand identity that would make them stand out in the highly competitive business environment. Me and the development team collaborated on this project with creativity and strategic planning. The result of our efforts is visible in every facet of our work, from captivating presentations to thought-provoking social media content and eye-catching stand designs, all of which bring the new Tratta brand to life for its users.
